This is a natural laundry soap formulated for HE machines that we have been using here on the farm for years.  It only takes a tablespoon in your high effeciency machine to get out the grungiest dirt, and believe me we get into a lot of gritty muck out here at the Artisan Homestead Farm! We use pure essential oils to help your clothes smell fresh and the goatmilk soap keeps them soft.